As we enjoy the holiday season, the Mississippi Automobile Dealers Association (MADA) is rallying car dealers to support the state’s lone Children’s Hospital through an innovative car tag program.

Acknowledging the longstanding generosity of car dealerships in aiding local communities, MADA proposes a unique approach — encouraging dealers to provide document wallets to customers upon vehicle purchases that will promote the individual purchasing the car tag benefiting the hospital.

The beauty of the car tag program lies in its simplicity: the funds are raised not through the wallets but by customers purchasing a car tag. After completing their transactions in the Finance and Insurance (F&I) office, car dealers are encouraged to place the buyers’ paperwork in the document wallet. This thoughtful gesture not only organizes essential documents but also serves as a tangible reminder for customers to consider supporting the Children’s Hospital through the car tag program.

Opting for the “Friends” car tag proves particularly impactful, as $44 from each tag directly contributes to crucial projects and initiatives at the hospital. These initiatives aim to bring hope, smiles and a nurturing environment to pediatric patients undergoing treatment.

For the convenience of dealers, the document wallets can be procured through Reynolds and Reynolds. The exciting news is that, due to overwhelming interest in the program, dealers can order a box containing 500 document wallets for a reasonable $550.

To be a part of this meaningful endeavor, dealers are urged to reach out to Reynolds representatives Tara Gazzier or Candace Todd to place their orders. This initiative not only highlights the generosity of car dealerships but also establishes a direct and impactful way for the automotive community to contribute to the well-being of young patients at Mississippi’s Children’s Hospital.