Dealer Merchant Services (DMS) is the leading expert in helping dealerships implement a compliant credit card surcharge program and is proud to be an endorsed partner of MADA. DMS is the fastest-growing merchant provider that focuses exclusively on the automotive industry.

Working with a partner that understands automotive is vital because of the complexities of the industry. The savings that come with passing along these credit card fees are undeniable. BUT this is not a DIY project.

A Few Important Requirements

• You cannot add it to your RO.
• You cannot charge on debit cards.
• You must have technology in place that knows the difference between debit and credit on the physical credit card machines.
• You cannot charge more than 3%.
  You must have signage at the cashier and the entry point.
• You must be registered as a compliant surcharge merchant.

At Minimum, Choose a Partner That Includes These Items
If you are concerned about your customer’s experience, it is important that you choose a partner who understands:

• How to train your staff to communicate this properly upfront and often to your customers. DMS has trained and certified nearly 10,000 dealership employees on a compliant surcharge program.
• How to work with your accounting staff.
• How to work with extended warranties, wholesale parts, body shop, rental cars and finance.

Know Your Numbers

We will provide a complimentary statement analysis to help you understand what you are currently paying and how to save even if you don’t change providers. Surcharging is not the same as a cash discount program, and it’s important to know the difference.

About Dealer Merchant Services

DMS helps dealers recoup one of their largest expenses, credit card processing, by helping them pass along those fees to their customers. The DMS program is legal in 48 states and currently has dealers operating in 41 of them. As of Jan. 2024, DMS has over 530 rooftops on their compliant surcharge program.

DMS has educated over 2,200 dealers through NADA webinars and has trained over 10,000 dealership employees saving their dealers well over $1M every month and over $14.2M since inception, and these numbers are growing daily. The DMS retention rate is 97%, and dealer referrals are their largest lead source. DMS is the white glove service credit card processing company dealers seek.

Dealer Merchant Services provides a demo and complimentary credit card statement analysis. Contact Amberly Allen at (214) 683-4088 or amberly@dealermerchantservices.com