Since September 2006, Crossroads Chevrolet GMC has been a cornerstone of the Corinth, Mississippi, community. Throughout that time, it has been important for owner Jeff Smith, who has been in the industry for over 40 years, to give back to the community he cares deeply for.
Over the years, Crossroads Chevrolet GMC has supported various causes — everything from nonprofits and fundraisers to awarding five scholarships a year for graduating seniors. About a year and a half ago, Jeff felt compelled to give back more meaningfully. Along with his son-in-law and general manager, the decision was made to create the Crossroads Can program, awarding $2,500 monthly to a local 501(c)(3).
“The money comes strictly out of our profits,” said Jeff. “I’m first and foremost a Christian. I live by the idea that to whom much is given, much is required. And to be able to give back to the community that’s been so good to us is something we can and want to do. It’s the Crossroads family way.”
The following message was conveyed to the community at the program’s launch: “Taking care of our friends and neighbors here in Corinth and the surrounding area is truly important to us. We understand that we would not be here without you, and we work hard every day, not only to show you how important you are to us but to give back every chance we get.”
In January, Crossroads Can reached a milestone — 12 months and 12 deserving recipients of the Crossroads Can donation to help uplift the community.
