Hattiesburg’s only luxury import car dealer and Mississippi’s only Genesis dealership, Genesis of Hattiesburg, hosted their grand opening on Sept. 17, 2024. Customers and the community, including the Area Development Partnership, came out to celebrate the momentous occasion. Local musician, Charles Carter, One-Man Show, entertained guests with smooth jazz music as they wandered through the new state-of-the-art dealership, conversed and enjoyed refreshments.
Mack Grubbs has been in the business since 1982, and Terri, his daughter, is carrying the family legacy forward. Mack has represented all the domestic brands and became a Hyundai dealer in 2005. For the past 20 years, they have been running Mack Grubbs Hyundai. The first Genesis were models sold under the Hyundai brand.
When the decision was made to make Genesis its own brand in 2018, dealers nationwide were given the option to become a standalone dealership or an adaptive facility, having two separate showrooms on the same property. The Grubbs family chose to become an adaptive facility, and because there was not enough room at the Hyundai location, a new piece of property was secured about a half mile up the road. Construction began, and slowly but surely, the Genesis block of business was transitioned to its new location.
Kevin Mullins, the general manager, has played a vital role during this time of growth and transition. “We couldn’t have done any of this without him and he’s been so integral in helping us. Especially when it came to checking all the boxes with Genesis because they’re very specific about the brand,” said Terri. “They really want to differentiate the Genesis brand from Hyundai, giving customers a completely different luxury brand experience.”
The spacious new Genesis showroom, with its floor-to-ceiling windows, is the perfect place to showcase the eight different Genesis car models available, two of which are electric. The state-of-the-art service department is equipped with the latest technology, ensuring that repairs and maintenance are done quickly, adding yet one more layer of top-tier customer service.
The many five-star reviews online are a testament to just how seriously the customer experience is taken. From the showroom to the service bay, Genesis of Hattiesburg goes above and beyond to deliver for their customers.
Over the next several years, Genesis plans to add even more models to its luxury vehicle lineup. The team at Genesis of Hattiesburg is ready to roll out the red carpet for their customers and provide an experience that exceeds all expectations.
Congratulations, Mack, Terri, Kevin and the entire team at Genesis of Hattiesburg. You’ve worked hard for this, and we wish you years of success!
