On Jan. 29, Toyota of Hattiesburg celebrated receiving the highly coveted Toyota President’s Award for 2023. The local community turned out to help commemorate the occasion — including the local police, the fire department and Marty Milstead, president of the Mississippi Automobile Dealers Association. 

An esteemed honor, the Toyota President’s Award represents the highest level of achievement a Toyota dealership can attain — across multiple areas of operation. It’s worth noting that Toyota of Hattiesburg has managed to receive this award 12 previous times, dating back to 1997.

As an attestation to the impressive level of quality Toyota of Hattiesburg has exceeded, the following are required for nomination:

• Customer Satisfaction: Providing outstanding service and ensuring customers leave with a memorable experience. 
• Market Share: Achieving significant growth and impact in the local automotive market. 
• Vehicle Delivery: Exceeding expectations in delivering quality Toyota vehicles to customers. 
• Employee Training: Maintaining a highly trained and motivated workforce dedicated to service excellence. 

“We are incredibly honored to receive the President’s Award,” said Alton Pierce, Dealer Principal, Toyota of Hattiesburg. “This recognition is a reflection of our team’s dedication to providing outstanding service and our ongoing efforts to deliver excellence in everything we do. We are grateful to our loyal customers for their trust and support.”

The team at Toyota of Hattiesburg has done an exceptional job, demonstrating unwavering commitment to their customers and community. It was only fitting that the dealership shared this day with their friends, families and neighbors — the people who helped make it possible.

After the award celebration, a ceremonial flag-raising was held to introduce their brand-new 72-foot flagpole. The dealership had been working with the city to approve this monumental-size flagpole. Everyone was excited to see the flag raised for the very first time, and the Toyota of Hattiesburg team was proud to be flying the American flag, a symbol of their commitment to the community of Hattiesburg.

A local Boy Scouts of America troop also came out to the event and raised the flag as onlookers stood by. It was a beautiful moment of patriotism, gratitude for community and country, and connection with friends old and new.

Toyota of Hattiesburg has been family-owned and operated for 50 years. As the third generation prepares to carry the family legacy forward, we want to take this opportunity to say congratulations! Here’s to 50 more award-winning years!