Herrin-Gear Automotive Group is a multi-brand dealership located in Jackson, Mississippi, right off I-55 at the end of High Street. They like to say they’re on their own little “island” because they’re the only business on that side of High Street, making their campus a distinct and welcoming destination for their customers. The group includes Chevrolet, Infiniti, Lexus and BMW dealerships, all located on-site, along with their Body Shop and Collision Center. The setup allows them to offer a full-service automotive experience, from sales to service to repairs, all in one convenient location.
They are proud to have a team of about 200 employees, many of whom have been with them for over 40 years and many others celebrating 30+ and 20+ year anniversaries. That kind of longevity speaks volumes about the culture at Herrin-Gear. Their employees are not only skilled professionals but also some of the kindest and most community-minded individuals. Whether it’s helping customers or volunteering their time to support the community, their dedication and compassion shine through in everything they do.
Herrin-Gear (HG) Cares, Herrin-Gear Automotive Group’s umbrella for all of their community outreach initiatives, was launched in July 2024, shortly after Shelly Hux joined as director of marketing. Rather than a single program, HG Cares represents a collection of ongoing efforts designed to support, uplift and connect with their local community. It’s their way of saying, “We care deeply about the people around us, and we’re committed to making a difference.”
They refer to these efforts as initiatives because each one is unique — whether it’s a blood drive, a car show, a food collection or a partnership with a nonprofit. Writing a check is often easy, but changing the hearts, actions, thoughts and minds of those around them creates a movement that is life-changing. The driving force behind HG Cares is a shared belief among the team that giving back to the community is not just a responsibility — it’s a privilege.
Recently, HG Cares raised $30,000 for Children’s of Mississippi at their Gear Up & Unleash Car Show, one of the most exciting and impactful events held by the dealership. Thousands of people came out to enjoy the show, and over 200 cars were on display. What made the event even more special is that it was not just about the cars — it was about bringing people together to support meaningful causes. HG Cares works year-round to make the car show a success — attending car club meets, visiting other car shows and building relationships with sponsors and like-minded individuals who want to help others through their passion for cars.
Several nonprofit organizations that the dealership partners with were invited to set up tents and share their missions with attendees. Groups like Say Something Assembly, American Foundation for Suicide Prevention, 5th Squad, Flamingo Day Foundation and Little Light House were all present. Each organization had the opportunity to speak to the crowd and hand out information, helping raise awareness and encouraging others to get involved.
The event continues to gain momentum, and HG Cares is excited to see it grow bigger and better each year. Their goal is to keep the focus on helping Children’s of Mississippi and supporting all the incredible nonprofits that serve the community. They want people to come out, enjoy amazing vehicles, have a great time and leave inspired to help their neighbors in need.
HG Cares Key Initiatives
School Supply Drive for We Will Go Ministries
Filled a Chevrolet truck bed with school supplies for children in need.
Blood Drives
Hosted two blood drives annually with strong employee participation. The blood bus is always full, with employees lining up to donate.
Annual Car Show for Children’s of Mississippi
Featured over 200 show cars and raised $30,000 for the hospital.
Support for Car Shows with a Cause
Supported car shows that benefit meaningful causes such as preventing child trafficking, supporting individuals with special needs, and honoring veterans and active duty military.
Out of the Darkness Walk
Sponsored the walk in partnership with the American Foundation for Suicide Prevention — a cause close to the team’s heart.
Flamingo Day Foundation Partnership
Supported breast and metastatic cancer awareness and research.
Food Drive for Stewpot Community Services
Hosted the annual food collection to support the local pantry, helping families in need.
Clothing & Blanket Drive for Shower Power
Provided clothes, blankets and hygiene support for the homeless.
Ruck 4 Rugrats & Toy Drive
Donated toys to Children’s of Mississippi Hospital during the holiday season, sponsored by the 5th Squad.
Give a Kid a Bike
Assembled and donated bikes for children at the Boys & Girls Club.
Little Light House Golf Tournament
Participated in fundraising efforts for children with special needs.
Partnership with the 5th Squad
Continued their deep involvement with the 5th Squad, a veteran-led organization focused on veterans helping veterans. The team volunteers regularly and supports their mission through events and outreach.
